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合肥市“悦·书房”文化服务策略完善研究

A Research on the Improvement of Cultural Service Strategies of "HappyReadingroom" in Hefei

  • 摘要: 合肥市图书馆与民营企业合作建设“悦·书房”项目, 以购买社会服务、政企合作、商业+公益三种形式进行开展。但是在实际运行过程中出现运营成本过高、图书资源储备不足以及店员专业素养不足等问题。基于此, 应加强馆际合作, 实现资源共享; 构建标准化制度, 降低管理成本; 拓宽宣传渠道, 进行品牌构建; 强化店员专业素养, 提升服务水平。

     

    Abstract: Hefei City Library cooperates with private enterprises to build the "Happy Readingroom" project, which is carried out in the form of purchasing social services, government enterprise cooperation and business + public welfare. However, in the actual operation process, there are some problems, such as high operation cost, insufficient book resource reserve and insufficient professional quality of shop assistants. Therefore, it is necessary to strengthen interlibrary cooperation and realize resource sharing; build standardized system and reduce management cost; broaden publicity channels and build brands; strengthen the professional quality of shop assistants and improve the service level.

     

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