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城市空间非典型语言景观中的涂鸦现象研察

Investigation into Graffiti in Atypical Linguistic Landscape of Urban Space

  • 摘要: 以合肥市街头涂鸦为研究对象,采用调查法和思辨法,探究城市空间涂鸦景观的实态及其蕴含的社会意义。研究发现,与典型语言景观相比,涂鸦具有多模态性、动态性、越界性等特征;涂鸦实景涉及家国与梦想、时尚与潮流、物欲与情爱等主题;涂鸦者构建了爱国者、地域文化认同者、流行文化传播者等多元身份。此外,针对涂鸦现象存在的越界出现、内容低俗、文化侵蚀等问题,从主治、自治、协治三个维度提出“三方共治”的应对方略,旨在为政府部门规范公共空间语言生活,构建和谐语言生态,塑造良好的城市形象提供依据。

     

    Abstract: Taking the street graffiti in Hefei City as the research object, we adopt the methods of field survey and introspective analysis to investigate the actual state of the graffiti landscape in urban space and its implied social significance. It is found that, compared with typical linguistic landscape, graffiti is characterized by multi-modality, dynamicity and transgression; the themes reflected in the collected graffiti involve patriotism, pursuit of dream, fashion and trend, materialism and love; and the graffiti-artists have constructed multiple identities, such as patriot, regional culture identifier, and pop culture promoter. In addition, in view of the problems pertinent to graffiti landscape, such as transgression, vulgarity and cultural erosion, we put forward the strategy of “three-party co-governance” from the three dimensions of government governance, self-governance and collaborative governance, aiming to provide a basis for the government to regulate language use in public areas, to build harmonious language ecology, and to shape a good city image.

     

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