A Study on Perception of Tourism Image of Meijiawu Tea Culture Village in Hangzhou

In the information age, abundant online review resources provide a new perspective and material for tourism image research. Taking Meijiawu Tea Culture Village in Hangzhou as an example, after collecting online comments on the mass network, using POSTCM software to segment words, extract high-frequency feature words, generate tag cloud images and emotional analysis of satisfaction, it's founded that the image characteristics of Meijiawu Tea Culture Village are drinking tea, eating, chatting, leisure and so on. In the emotional analysis, tourists show more positive emotions and they are satisfied with the characteristics of the tourism image of Meijiawu Tea Culture Village.