A Study on the Influence of Digital Media on Graphic Design

Digital media affects both the way of expression of graphic design and that of communication. The influences on expression of graphic design are reflected on the following aspects:the change of creative process and means; the expansion of designer's design methods and fields, and the provision of more room for designers. The influences on the way of communication are reflected on the following aspects:efficiency of a variety of visual communication; interactiveness of human visual communication and cross-media communication integration.