A Study on Word-of-mouth Marketing Strategy Based on We Media

Word-of-mouth marketing, which is an important method of commodity marketing, has higher credibility and communication efficiency on the we media platform with lower communication costs. In terms of content design of marketing information, word-of-mouth marketing based on we media should work from two aspects of precise positioning of content and value of topic discussion, so as to play the driving role of word-of-mouth and promote the positive effect of word-of-mouth marketing. In view of communication strategies, it is necessary for word-of-mouth marketing based on we media to focus on consumer experience and find appropriate opinion leaders, so as to gain the recognition of consumers and promote interpersonal communication.