Current Situation and Countermeasures of Dangshan Pear's Branding Management

WANG Liang; GE Chen-ran

doi:10.3969/j.issn.1671-9247.2019.03.012

WANG Liang, GE Chen-ran. Current Situation and Countermeasures of Dangshan Pear's Branding Management[J]. Journal of Anhui University of Technology（Social Sciences）, 2019, 36(3): 49-52. DOI: 10.3969/j.issn.1671-9247.2019.03.012

Citation:

WANG Liang, GE Chen-ran. Current Situation and Countermeasures of Dangshan Pear's Branding Management[J]. Journal of Anhui University of Technology（Social Sciences）, 2019, 36(3): 49-52. DOI: 10.3969/j.issn.1671-9247.2019.03.012

Citation:

WANG Liang, GE Chen-ran. Current Situation and Countermeasures of Dangshan Pear's Branding Management[J]. Journal of Anhui University of Technology（Social Sciences）, 2019, 36(3): 49-52. DOI: 10.3969/j.issn.1671-9247.2019.03.012

Current Situation and Countermeasures of Dangshan Pear's Branding Management

Graphical Abstract

Abstract

Abstract

Problems appearing in the process of Dangshan pear's branding management are analyzed by using SWOT analysis. Results show that in the increasingly fierce market competition, in order to develop Dangshan pear industry, it is necessary to strengthen the brand building, brand-mold and spread, brand maintenance in the management and marketing process.

FullText(HTML)

References (9)

Current Situation and Countermeasures of Dangshan Pear's Branding Management

Abstract

Catalog

Export File

Citation

Format

Content