Research and Practice of “Trinity” Case Teaching Method in Marketing Course

The course of marketing designs interactive teaching mode from three aspects:theoretical explanation of marketing cases, group exercise in class and extracurricular research,forming a “trinity” case teaching method.By creating a lively and interesting classroom atmosphere,giving play to the auxiliary role of class cadres and improving the curriculum management system,teachers can mobilize the subjective initiative of students,so as to truly take students as the main body and improve the quality of classroom teaching.