A Study of the “Going Out” Development Strategy of Anhui Cultural Industry Based on SWOT Model

The implementation of "going out" strategy in the cultural industry of Anhui province has advantages such as rich cultural tourism resources, solid development foundation and perfect industrial policies, as well as disadvantages such as lack of professional talents, lack of innovation motivation and weak industrial research and development ability.We should seize the opportunities of the rapid development of information technology and the continuous expansion of the overseas market of cultural products, adopt advanced science and technology to realize the transformation and upgrading of the industry, continue to deepen the reform of the management system of cultural industry, establish incentive mechanism to promote the cultivation of professionals, promote the formation of brand competitiveness of leading cultural enterprises, and vigorously develop the foreign trade of cultural industry, so as to promote the development of Anhui cultural industry "going out".