The Construction of Online-teaching Quality Evaluation System for Marketing Courses in Applied Undergraduate Colleges

Constructing a quality evaluation system for online teaching in applied undergraduate colleges and universities will help promote the efficiency and quality development of online teaching. Based on the evaluation opinions of 15 experts and professors in the field of marketing teaching, combined with the basic requirements of online teaching of marketing courses, the analytic hierarchy process is used to design the online teaching quality evaluation index system of marketing. The evaluation system takes into account the standards of faculty, teaching philosophy, teaching methods, teaching goals, teaching process, teaching resources, teaching activities, teaching evaluation and feedback, and has a reference effect on the development and quality evaluation of online teaching activities in applied undergraduate universities.