A Review of the Factors Influencing Consumers'Willingness to Purchase New Energy Vehicles

The development of China's new energy vehicle industry is late, and scholars have conducted research on various aspects such as purchase intention late, thus the content is not as rich as foreign countries, and the system is not mature enough. By combing the relevant literature on China National Knowledge Infrastructure, this paper firstly collates the theories and findings used in this field of research at high frequency, and summarizes the factors affecting their willingness to consume behavior, then summarizes the shortcomings in existing research and outlooks, and finally provides reference suggestions for the government, strategies for enterprise marketing, and new research ideas for scholars. We hope to enrich our research in this field and to promote the further development of this industry in the case of subsidy withdrawal.