Research on the Characteristics and Communication Strategies of Youth Network from the Perspective of “Super Tribe”

Questionnaire survey and in-depth interview show that the "post-00s" young college students show a tendency of "super tribe" under the dual effect of media agenda setting and the audience's selective contact and passive defense. Education administrators need to start from the two aspects of information transmission orientation and communication strategy, and strive to create a new ecology of network ideological and political soul education in universities.