Research on the Development Strategy of Nuo Culture Tourism Souvenirs in Chizhou

Chizhou Nuo Opera culture is widely spread in the mountainous villages near Jiuhuashan, but Nuo culture tourism souvenirs has not been effectively developed. The reasons for this is that less importance is attached to it, no strict standard for business procedure, no breakthrough for orientation, or imperfection for its function. Based on these, some strategic measures of developing Nuo Opera culture tourism are proposed, such as brand planning, market refinement, emotional experience and practical design and other aspects to further promote the development of local tourism industry.