Research on the Interface Design Principle of Rural Science and Technology Information Website based on User Experience

Based on Maslow's hierarchy of needs, through analyses of the user experience in rural areas and their demands, the frame of rural users demand is set up and the principles of web interface design are put forward.The research results have enriched the new ways to guide website interface design from the perspective of rural user experience, which is beneficial to help rural users to obtain and use network information more efficiently.