ZHU Ting-ting. A Review on Customer Value[J]. Journal of Anhui University of Technology（Social Sciences）, 2018, 35(4): 44-45. DOI: 10.3969/j.issn.1671-9247.2018.04.011
Citation:
ZHU Ting-ting. A Review on Customer Value[J]. Journal of Anhui University of Technology（Social Sciences）, 2018, 35(4): 44-45. DOI: 10.3969/j.issn.1671-9247.2018.04.011
ZHU Ting-ting. A Review on Customer Value[J]. Journal of Anhui University of Technology（Social Sciences）, 2018, 35(4): 44-45. DOI: 10.3969/j.issn.1671-9247.2018.04.011
Citation:
ZHU Ting-ting. A Review on Customer Value[J]. Journal of Anhui University of Technology（Social Sciences）, 2018, 35(4): 44-45. DOI: 10.3969/j.issn.1671-9247.2018.04.011
Customer value is one of the hot topics in marketing. And a great number of studies have been done on its definition, classification, and the relationship between customer value and customer behavior by many scholars.
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