A Research on Promoting the Credibility of Charitable Organizations from the Perspective of Marketing

Public trust is the cornerstone of the survival and development of charitable organizations, so how to restore public trust and enhance the credibility of charitable organizations has become an urgent and important issue. When the credibility of charitable organizations is impaired, they should maintain and restore public trust by comprehensively using marketing theories such as marketing communication, crisis public relations, risk control and physical evidence, so as to enhance the credibility of charitable organizations.