Carrying out Ideological Work Well in Colleges and Universities by Using WeChat Official Accounts

Ideological work in colleges and universities is faced with enormous challenges and opportunities under the network environment of new media. As an important platform for many colleges and universities to carry out ideological work, WeChat official accounts can firmly grasp the speaking right of ideology, enhance the dissemination effectiveness of the mainstream ideology and promote the identity of teachers and students to the mainstream ideology in colleges and universities if it is used well.