A Research on the Model of Improving the Distribution Quality of “the Last Kilometer” of Rural Logistics

Express Distribution + Supermarket Management is an operation mode of rural express supermarket, which can improve the slow response speed of the last kilometer of rural logistics in China, increase the satisfaction degree of rural residents to rural express service, and promote their desire for online shopping. At the same time, rural e-commerce platform should be used to expand the sales area and scope of agricultural products, solve the problem of difficult purchase and difficult sale in rural areas and realize the two-way circulation of agricultural products and net goods, so as to promote the development of rural economy and enhance the well-being of rural residents.