A Research on the Design of Huizhou Brick Carving Cultural and Creative Products Based on Design Semiotics

From the perspective of semiotics, this paper deconstructs Huizhou brick carving from four dimensions of semantics, pragmatics, language structure and context. Brick carving art can be used into the design of modern products to provide new methods and ideas for the design of cultural and creative products in Huizhou, so that the products can not only embody the connotation of Huizhou brick carving culture, but also step up the spreading of Huizhou culture.