The Current Situation and Innovative Development Path of Cultural Industry in Anhui Province

As a "soft power", cultural industry has become a huge engine and driving force of economic growth. Anhui Province is a traditional cultural province with great potential to develop cultural industry, and has created a remarkable "Anhui phenomenon" in accelerating the development of cultural industry. But at the same time, there are still some problems in the development of cultural industry in Anhui Province, such as the lack of advantages and the low degree of integration of industrial chain. Therefore, in the development of cultural industry, Anhui province needs to establish the correct market-oriented reform direction, create cultural industry characteristics, increase capital operation, optimize the design of industrial chain, meet multi-level needs, and strengthen international exchanges and cooperation.