Design Research on the Establishment of Cultural and Creative Brand of Tea Culture

The cultural and creative brand construction of tea culture has regional brand identification system and brand business model. Through the spread of brand culture concept, it can effectively help users understand the essence and value of tea culture and ceramic cultural and creative brands, and improve the recognition of cultural and creative brands. In practice, we should establish brand image, introduce tea culture concept, improve users' cognition and experience of tea culture, and promote the development of tea industry.