Rhetorical Appeals in Product Recall Announcements

With product recall announcements as corpus, on the basis of Aristotle's rhetorical appeals, an analysis has been made on the rhetorical process of realization of pathos, logos and ethos in the product recall announcements. The study found that such methods as promise, acknowledgement, and apology are employed to appeal to pathos. To appeal to logos, the cause-consequence means is used to construct the fact. Ethos appeal is realized by means of strategies like reminding remarks, showing attitudes and the use of statistics.