Cultural and Creative Product Design Based on Urban Memory——Take Nanjing as an Example

Based on the concept of urban memory, the elements of Nanjing's urban memory in the Republic of China are extracted, stored in various ways, integrated and expressed in a modern way. The paper puts forward two directions, focusing on memory in the space-time quadrant and the fusion of material and immaterial, and hypotheses on the possibility of future product design so as to establish a mapping relation with product design elements.