Potential Tourists’ Trust in African Tourism in Yangtze River Delta in the Context of the Belt and Road

Since China initiative of the Belt and Road (B&R) has been put forward, Chinese great contribution to the world tourism has been increasing. At the same time, tourism cooperation and communication between China and Africa have also ushered in rare development opportunities, and Africa’s tourism industry in the Belt and Road has been developing rapidly in recent years. Relevant data showed that Asian tourists, especially tourists from China, might become the key to the growth of tourism in Africa. The questionnaire investigation results showed that the potential tourists in the Yangtze River Delta did not have high trust in African tourism. In order to increase the market share of Chinese tourists to Africa, Africa urgently needs to improve tourism trust, and its national image and tourism destination brand also need to be improved and built.