City Image of Ma’anshan Construction and Communication Based on CIS Strategy

Under the background of modern social development, the construction and communication of city image is an important element of high-quality city construction. The CIS concept is applied in the construction of city image. By combing history and culture, regional advantages, cultural context and industrial structure of a city, itscity image is refined and shaped from conceptual identity, behavior identity and visual identity. In the context of integrated media, and with the help of diversified media platforms, we propose a communication strategy to enhance Ma’anshan city’s image, in order to highlight the charm of the “poetic city of mountains and water” and “city of ecological civilization”.