Research on Tourist Satisfaction Evaluation of Homestays in Anhui Province Based on the IPA Analysis Method

From the perspective of immersive tourism experience, this paper selects 20 evaluation indicators in 6 dimensions including accommodation experience, catering experience, supporting facilities, service quality, characteristics, and general atmosphere perception, carries out a questionnaire survey of homestay in Anhui Province. The Importance-Performance Analysis (IPA) method is employed to analyze both the importance and satisfaction levels of each indicator. Based on the analysis, four strategies are proposed to enhance customer satisfaction in homestay industry, as follows: enhancing transportation networks and infrastructure to improve accessibility and hardware support, exploring regional culture to create immersive cultural experience spaces, establishing a sound talent development system to promote professional and personalized services, and improving the industry governance framework to build a multidimensional and collaborative regulatory mechanism.