Research on the Promotion of High-Quality Development of Rural Cultural Tourism Industry by New Quality Productivity

As the leap direction of advanced productive forces, quality productivity meets the inherent requirements of high-quality development of rural cultural tourism industry in the new development stage, and is the new driving force to drive high-quality development of rural cultural tourism industry. Specifically, the new quality productivity integrates new technology, expands new business forms, and improves the total factor productivity of the rural cultural tourism industry for high-quality development. However, the high-quality development of China’s rural cultural tourism industry still faces the shortage of cultural tourism talents, and the digital team has not yet been built. The industrial structure is single, the integration of cultural and tourism development is superficial, the integration of factor resources is insufficient, and the resistance to sustainable development of the industry is great. Therefore, on the basis of a deep understanding of the core connotation of new quality productivity, we should enhance the digital literacy of multiple subjects and strengthen the supply of cultural tourism talents, deepen digital research and development to promote the digital transformation of cultural and tourism industry, and optimize system supply to provide guarantee for the development of new quality productivity of rural cultural tourism and other ways to promote the steady and long-term high-quality development of rural cultural tourism industry.