Research on Cross-Cultural Adaptation Strategies for the International Promotion of Anhui Energy Storage Brands

As a significant base for China's energy storage industry, Anhui is increasingly accelerating the internationalization of its brands. However, cultural differences, value conflicts, and insufficient localization of communication strategies in cross-cultural communication pose core challenges for Anhui's energy storage brands in their global expansion. In light of this, this paper constructs a cross-cultural adaptation model of "Cultural Sensitivity-Contextual Transcreation-Value Resonance" and proposes corresponding cross-cultural adaptation strategies, with a view to providing theoretical support and practical references for the international promotion of energy storage brands from Anhui and even China as a whole.