Exploration and Practice of New Business Talent Training Mode in Application-oriented Undergraduate Universities

The digital economy has boosted the rapid development of new business education, making interdisciplinary and compound business talents increasingly demanded by industries. The traditional talent training mode of application-oriented undergraduate universities faces prominent problems such as homogenized training schemes, insufficient cultivation of practical and innovative abilities, and inadequate integration of industry and education. This paper constructs a talent training mode of "demand traction, practice driving and collaborative education", and proposes optimization strategies from the reconstruction of curriculum system, compound teacher team construction and industry-university-research collaborative education. The proposed mode has achieved remarkable practical effects in Ma'anshan University.