Value Implications, Practical Dilemmas and Optimization Strategies for Shaping the Public Image of Ideological and Political Courses in Universities in the Digital-Intelligent Era

In the digital-intelligent era, the development of technologies such as big data and artificial intelligence has profoundly transformed the mode of social operation, making it increasingly important to shape the public image of ideological and political courses in universities. Shaping the public image of university ideological and political courses bears on national ideological security. It serves not only as a key path to expand the value radiation of ideological and political courses, but also as a sustained driving force for promoting their modern transformation. Nevertheless, its shaping is confronted with threefold dilemmas: the communication logic of online information deepens public cognitive biases; the impact of diverse ideological trends and public opinion triggers a public identity crisis; and the insufficient coordination of systematic elements weakens the effectiveness of image shaping. To solve the problems in shaping the public image of university ideological and political courses, it is necessary to maintain the resilience of public image through technological governance, strengthen image identity via two-way value resonance, and guarantee the effectiveness of image shaping with scientific evaluation, so as to fully enhance the public’s awareness and recognition of university ideological and political courses.