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大学生群体心理与高校网络舆情引导策略初探

On College Students' Psychology and the Guidance Strategy of College Network Public Opinion

  • 摘要: 高校网络舆情形成的群体心理主要有从众心理、去个性化心理、失衡心理与不合理归因等。对于高校网络舆情,要鼓励积极舆论,反对消极舆论,做好"前舆情"时期的工作,掌握舆情引导的主动权;同时要因势利导,引导群体心理向积极的方向发展,进而使舆情向有利于和谐稳定的方向转化。

     

    Abstract: The group mentality formed by the college network public opinion mainly includes herd mentality, generalization psychology, unbalance mentality and unreasonable attribution. For the college network public opinion, actions should be taken to encourage the positive public opinion, oppose the negative public opinion, do the work in the period of "the former popular opinion" well, grasp the initiative of the guidance of the popular opinion, and guide the group psychology to the positive direction, then make the public opinion beneficial to a harmonious and stable society.

     

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