Abstract: In the development of tourist industry, image power is an important driving force. Therefore, a study on image design of tourist destination is significant both theoretically and practically. Reputation and popularity of tourism of Ma'anshan as well as its competitiveness in tourism market can be improved by strengthening cognitive subject design of tourist destination image in visual cognition, auditory cognition and other aspects, and enhancing sign design of tourism recognition in image, color, character and other aspects, so as to improve the tourism image of the city.