马鞍山李白文化旅游资源开发探讨
The Development of Li Bai's Culture Tourism Resources in Ma'anshan
-
摘要: 当前,马鞍山李白文化旅游资源开发方面存在着开发应用程度低、物化形态呈现少、文化旅游产品单一及宣传力度不够等问题。推动马鞍山文化旅游产业的发展,应开展李白文化旅游资源整理、登记工作,在物化的基础上构建真实的李白文化场景,开发形式多样的旅游产品,打造李白文化旅游品牌,设计旅游形象,强化宣传营销。Abstract: Currently, there exist some problems in Li Bai's cultural tourism resources development, such as not fully developed and presented to tourists, only a few tourism products and lack of publicity. To promote the development of Ma'anshan tourism, we should actively carry out the work of Li Bai's cultural tourism resources, develop a variety of tourism products, and create Li Bai's cultural tourism brands to popularize the cultural tourism images of the country in the world.