Abstract: It is a new topic to apply big data to ideological and political education in colleges and universities. According to the general process of data processing and application, the integration of big data can be achieved by building a personal "system database" platform. Establish an open model to analyze big data; use the results of big data analysis to conduct targeted personalized education. While regulating and scientifically using big data, we must also highlight the "human" factors, reflect humanistic concerns, overcome the current abuses of excessive data use and over-reliance on big data, and allow the application of big data in ideological and political education to return to human nature and rationality.