Abstract: Under the background of the new urbanization and the rapid development of the Internet, the development of rural electronic commerce in Anhui has ushered in new opportunities and challenges. At the same time, the development of rural electronic commerce plays an important role in urban and rural development, modern agricultural development and new urbanization. In the development of rural electronic commerce in Anhui, seven problems should be solved, such as rural e station, fund support for rural e-commerce development, rural e-commerce policies and regulations, "Internet+" publicity and brand building.