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数字媒体对于平面设计的影响研究

A Study on the Influence of Digital Media on Graphic Design

  • 摘要: 数字媒体不仅影响了平面设计的表现方式,即创作过程与手段的改变、设计师设计方式与领域得到了拓展与为设计师提供更多的设计空间与创意,还影响了传播方式,即高效传播的多样视觉传达、交互传播人性化视觉传达和跨媒体传播整合传达。

     

    Abstract: Digital media affects both the way of expression of graphic design and that of communication. The influences on expression of graphic design are reflected on the following aspects:the change of creative process and means; the expansion of designer's design methods and fields, and the provision of more room for designers. The influences on the way of communication are reflected on the following aspects:efficiency of a variety of visual communication; interactiveness of human visual communication and cross-media communication integration.

     

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