Abstract: Rural tourism is an "emotional industry" generated in the modern consumer society, while homesickness embodies the deep feelings of consumers towards the countryside, which conforms to the consistent needs of the public's emotion and social identity. For developing rural tourism from the angle of nostalgia emotion, this paper analyzes the homesickness in the rural tourism consumption symbol, build the homesickness symbol of time and space of countryside. We should protect and rebuild homesickness memory location, pay attention to homesickness culture inheritance, and design experience homesickness tourism products to develop rural tourism.