Abstract:
Hui-hang ancient road has strong natural resources and unique cultural resources.Industrial integration has promoted the rapid development of ancient road walking tourism. The development of hui-hang ancient road is restricted by insufficient attention from the competent authorities, insufficient local financial resources and imperfect supporting infrastructure. The improvement paths are as follows:government guidance, multi-party financing, joint construction and sharing, and improvement of scenic area infrastructure construction; with the application of science and technology and the combination of "Internet +", the tourism brand should be cultivated, the hiking competition mode should be innovated and the hiking tourism market should be expanded.We should strengthen the training of professional talents, improve service capabilities, integrate sports, culture and tourism resources, explore the cultural features of emblem and give full play to sports activitiesto improve the core competitiveness of the scenic area.