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产业融合背景下徽杭古道徒步旅游提升路径

Improvement Path of Hui-hang Ancient Hiking Road under the Background of Industrial Integration

  • 摘要: 徽杭古道自然资源原生态性强,文化资源高品独特。产业融合促进了古道徒步旅游快速发展。徽杭古道的发展存在主管部门重视程度不够,地方财力不够雄厚,基础配套设施不完善等制约因素。提升路径有:政府引导,多方融资,共建共享,完善景区基础设施建设;运用科技,结合“互联网+”,培育旅游品牌,创新徒步赛事模式,扩大徒步旅游市场;加强专业人才培养、提升服务能力,融合体育、文化、旅游资源,深挖徽文化特色,发挥体育活动特长,提高景区核心竞争力。

     

    Abstract: Hui-hang ancient road has strong natural resources and unique cultural resources.Industrial integration has promoted the rapid development of ancient road walking tourism. The development of hui-hang ancient road is restricted by insufficient attention from the competent authorities, insufficient local financial resources and imperfect supporting infrastructure. The improvement paths are as follows:government guidance, multi-party financing, joint construction and sharing, and improvement of scenic area infrastructure construction; with the application of science and technology and the combination of "Internet +", the tourism brand should be cultivated, the hiking competition mode should be innovated and the hiking tourism market should be expanded.We should strengthen the training of professional talents, improve service capabilities, integrate sports, culture and tourism resources, explore the cultural features of emblem and give full play to sports activitiesto improve the core competitiveness of the scenic area.

     

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