Abstract: To explore the design innovation of Hui culture products can couple the traditional elements of Hui culture with the product design so that the function of Hui culture products can meet the aesthetic and practical needs of users. Therefore, it is necessary to adopt modern scientific and technological means to create diversity to add fashion elements to products, integrate Hui culture into product design in form to promote the cultural connotation and attraction of products, and apply traditional Hui culture concept to product design to enhance the experience of consumers, so as to improve the connotation of micro culture products and promote the inheritance and innovation of Hui culture.