Abstract: Space production and urban space creativity is a kind of social productivity. In the period when major cities achieve urban image innovation through internal or external spatial structure optimization one after another, the adjustment of administrative divisions has laid a foundation for the leap-forward innovation and development of Hefei city. Through the top-level design to lead the vision of urban image innovation and communication, the great lakes and famous cities to expand the competitiveness of image communication between cities, the construction of happy cities to create a spiritual harbor for image communication and other initiatives, Hefei has created a unique "great lakes, famous cities and innovation" of urban communication connotation and significance, which have obtained a new image and communication identity in the new round of urban competition.