Abstract: Under the background of rural revitalization, the advantages of Jinzhai County to develop rural red tourism include rich tourism resources, strong tourism development momentum and the promotion of local economic development by the tourism resources in old areas. Therefore, Jinzhai County should cultivate the main concept of "red, blue and green" and create a new brand of characteristic tourism industry; carry out the integration of research, study and tourism of "red, blue and green" and optimize the new path of ecotourism; highlight the confidence of Jinzhai red tourism culture and promote the prosperity of rural economy.