Abstract: Strengthening the education of college students' identification of socialist core values is an important work of ideological and political education in colleges and universities. However, there are some problems in current education of students' identification of socialist core values, such as utilitarianism dispelling identification of socialist core values, pan entertainment deconstructing identification of socialist core values and Buddhist-style view's prevailing diluting identification of socialist core values. Drawing on the social identity theory from the perspective of psychology, some effective measures, such as weakening material comparison, enriching spiritual life, optimizing the mainstream discourse, occupying an important position of public opinion, weakening current comparison, focusing on future development, should be taken to enhance college students' identification of socialist core values.