Abstract: China has accomplished the important task of poverty eradication on schedule, but now China is still in the early stage of achieving overall well-off, and the results of poverty eradication need to be further consolidated. This project takes the example of the innovation and entrepreneurship training project of university students to help the farmers in Hongshiyan village, Yu'an District, Lu'an City, Anhui Province, and actively responds to the 14th Five-Year Plan through the new model of "education + industry" to further practice consumer assistance.