Abstract: The types of fitness products for the elderly are single and rare. Some products do not take into account the physiological and psychological conditions of the elderly in an all-round way and cannot meet the spiritual needs of the elderly. Therefore, it is difficult to get the love of elderly users. Based on this, it's necessary to deeply analyze the psychological and emotional needs of the elderly, customize products that can meet their spiritual needs for the elderly, and put forward a new idea of elderly fitness product design based on emotion, so as to effectively promote the diversification of social elderly care services.