Abstract: A fuzzy Kano model was proposed to analyze the design elements of the handheld electrostatic spinning apparatus from the aspects of shape design, function setting and behavior interaction, and to obtain the user's demand tendency for the product. The expected quality attributes and attractive quality elements of the handheld electrostatic spinning apparatus are prioritized and the validity of fuzzy Kano model in product design is verified by practice, and the user's satisfaction with the product of handheld electrostatic spinning machine is improved.