Abstract: Under the background of digital transformation, digital technologies have empowered and reshaped business models and value creation points. At the same time, this trend also puts forward new requirements and challenges to accounting, which is one of the enterprise management activities. Based on this, the cultivation objective of qualified accounting personnel in universities should take "compound" as the main orientation, focus on the comprehensiveness of the major. While paying attention to students' teamwork ability and professional ethics, universities should also encourage students to develop in a diversified way according to their own personality characteristics.