Abstract: Cultural creative products represent an important carrier to bring excellent traditional culture into modern life. The SWOT model analysis method is used to analyze the strengths, weaknesses, opportunities and threats in the development of cultural creative products of Li Bai poetry at the present stage, and specific strategies are proposed to improve the training mode of comprehensive talents, explore the design method of cultural translation, build Li Bai cultural brand, integrate online and offline marketing system and protect intellectual property rights together with the local government, so as to achieve the mutual promotion and facilitation of Li Bai poetry and cultural creative design.