Abstract: Anhui folk culture tourism should be promoted in accordance with the needs of times, vigorously develop creative industries, and actively integrate the concept of creative writing into the promotion activities of folk culture tourism. The main measures of using creative writing to promote Anhui culture and tourism industry are as follows:systematically sort out Anhui folk culture resources and set up protection standards, cultivate cultural creative writing talents with the help of applied university platform, and attach importance to creative practice and create special publicity.