Abstract: With the update and iteration of information communication technology and the increasingly accelerated pace of modern life, behind the change from traditional paper media to modern network media is the revolutionary change of people's way of obtaining information and cognitive thinking. For contemporary college students who are deep users of network media, the habit of fragmented reading has profoundly changed their cognitive behavior. In view of the impact of the fragmented reading habit on contemporary college students, we should strengthen the cultivation of college students' reading ability, language ability, memory ability and media literacy.