Abstract: Under the background of modern social development, the construction and communication of city image is an important element of high-quality city construction. The CIS concept is applied in the construction of city image. By combing history and culture, regional advantages, cultural context and industrial structure of a city, itscity image is refined and shaped from conceptual identity, behavior identity and visual identity. In the context of integrated media, and with the help of diversified media platforms, we propose a communication strategy to enhance Ma’anshan city’s image, in order to highlight the charm of the “poetic city of mountains and water” and “city of ecological civilization”.