Abstract: The disclosure of information in universities is an important part of the governance process. Understanding and grasping the actual needs of users can achieve more accurate and scientific information supply, thereby promoting the improvement of governance level. On the basis of summarizing the general forms and practical difficulties of information disclosure in universities, combined with the hierarchy of needs theory, three levels of user needs for information disclosure from low to high are divided: authoritative, intuitive and timely information dissemination, information services reflecting love and care, and positive interaction playing a leading role. Based on this, an information disclosure optimization strategy is proposed to ensure user needs, providing new reference and guidance for promoting the quality and efficiency of information disclosure in universities.